Corporate vision

To become a global brand leading people to embrace a better lifestyle, so that everyone can find happiness and fun in daily life.

Enterprise mission

To provide customers with high quality, innovative and close to life products and services, to help people reduce life pressure, enjoy the moment, improve happiness.

Brand core values
1. Happiness: Everything aims to improve customers' life happiness.
2. Quality life: Provide both beautiful and practical high-quality products, reflecting the pursuit of details.
3. Creativity: Through creative design and technological innovation, constantly inject new ideas into life.
4. Sustainable development: Respect for nature, in an environmentally friendly way to let human beings and the earth coexist in harmony.